Small-scale business marketing is a specialized area that a lot of established businesses dedicate a whole department to however this doesn’t mean smaller businesses can’t connect with and maintain a customer base. Smaller companies can build and maintain their brands using many strategies which include online marketing, as well as traditional methods like print ads and billboards.
Online marketing, which includes websites for businesses as well as social media profiles, is an essential component of any small marketing strategy for a business. A well-designed website can provide vital information about your business including your products and services. It also contains your location, hours of operation along with pricing and contact information. Additionally, a small business website can act as an online marketplace which allows you to sell your products and services directly to customers.
Smaller businesses can utilize traditional marketing strategies along with their online presence. Print ads in newspapers and coupon books, or taking part in farmers markets and trade shows. A popular way to increase brand recognition is to join up with influencers. These are people with a large fan base on platforms such as Instagram or YouTube.
The need for a clear and efficient marketing plan is essential for any small business. In fact, our findings from our survey indicate that the majority of small-sized businesses plan to increase their marketing efforts throughout the year. When asked which marketing strategies provide the biggest return, email and Facebook ranked at the top of the list and content marketing and paid digital ads rounded out the top five. In contrast, direct mail SMS marketing, and Twitter had a lower return on small business investment.